S5E02 (Archive) - Promise Less, Profit More

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Manage episode 236854944 series 2434990
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From the Digital Box Set: Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less and profit more. We’ll look at a book company that eliminated their books and made millions, an electronics company that broke all the rules by eliminating the recording function from a tape machine and made history and how two companies looked at a shoe and made millions by throwing away the laces. This is an archived episode that aired originally on January 14, 2016.

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