S8E16 - Red Sheep: The Power of Word-Of-Mouth Advertising

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Manage episode 231561842 series 2434990
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
This week, we explore Word-of-Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It's the oldest form of advertising, but it's the most effective by far.

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