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From Underdog to International Multi-Billion Dollar Brand, Reebok, Joe Foster Shares His Journey of Resilience and Passion as a Shoemaker Building One of the Most Iconic Brands in History
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Many of us have heard of the brand "Reebok." It's a pioneer in the world of sneakers, becoming one of the largest sneaker manufacturers in the world. But behind it all is a great man who only a few knows, Joe Foster. He is the Founder of Reebok. Together with his brother, they built the Reebok from an almost crumbling J W Foster & Sons into the Reebok brand that we all know and came to love. They have won Olympic, Commonwealth, and European medals as well as accomplishing World Record-Breaking Performances. Aside from being the founder of Reebok, Joe is also a Founder member at One Golden Nugget and a Keynote Speaker.
On today's episode of The UnderdogShow, we got the chance to talk to the legend, Joe Foster, and had a once-in-a-lifetime conversation. The highlight of the episodes include:
-How he has inherited the business despite the feud between families.
-Where did the idea and name "Reebok" come from.
-The journey that was traversed by Joe and his brother to reach their dreams despite setbacks and near-bankruptcies.
-The shoes that shoot them up to success.
-On a more personal note, our episode also covered who was Joe's inspirations and the lessons that he would love everyone to hear.
Joe has also recently published a book. Shoemaker tells Joe Foster’s inspiring story, revealing the grit, hard choices, and personal sacrifices that go into creating a world-beating brand.
Tune in on how one of the great minds of the World of Sneakers shares his amazing story of resilience and passion. Listen to how you can ignite yours when you listen to our conversation with the one and only Joe Foster.
For more information about Joe:
Website: https://www.jwfosterheritage.com/
Instagram: https://www.instagram.com/reebokthefounder/
LinkedIn: https://www.linkedin.com/in/joe-foster-a38a4b10b/
Email: chat@jwfosterheritage.com
Keep up with the latest Underdog Episodes here:
Apple iTunes: https://podcasts.apple.com/us/podcast/underdog/id1534385651
Spotify: https://open.spotify.com/show/6FbSDu0aNtuxAEiderUAfB
Website: https://theunderdogshow.com/
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