354. Philipp Humm on Ethos. Pathos. Logos. The foundations of a good story


Manage episode 285210754 series 1433158
By Will Bachman. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Philipp Humm is a storytelling coach who teaches how to apply the fundamentals of storytelling to sales, marketing, management and connecting with your business audience.

Philipp on LinkedIn or learn more from his website, power-of-storytelling.com

Key points include:

  • 03:41: Why storytelling matters to consultants
  • 06:03: What makes a compelling story
  • 07:24: Six elements of story
  • 13:33: Who approaches Andrew and how he helps them
  • 15:27: Situations where storytelling can help
  • 16:59: Tips on creating, preparing, and practicing storytelling

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