This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
354. Philipp Humm on Ethos. Pathos. Logos. The foundations of a good story
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By Will Bachman. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Philipp Humm is a storytelling coach who teaches how to apply the fundamentals of storytelling to sales, marketing, management and connecting with your business audience.
Philipp on LinkedIn or learn more from his website, power-of-storytelling.com
Key points include:
- 03:41: Why storytelling matters to consultants
- 06:03: What makes a compelling story
- 07:24: Six elements of story
- 13:33: Who approaches Andrew and how he helps them
- 15:27: Situations where storytelling can help
- 16:59: Tips on creating, preparing, and practicing storytelling
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