359. James Carbary - B2B Podcast Best Practices

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By Will Bachman. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

James Carbary is the founder, executive producer, and co-host of Sweet Fish Media, a company that produces podcasts for B2B brands. Today, he shares his expertise on creating, distributing, and getting the most mileage out of your podcast.

Key points include:

  • 01:28: Tips on how to create a great B2B podcast
  • 07:07: The naming philosophy of a podcast
  • 10:33: Common mistakes people make when setting up a B2B podcast
  • 14:37: How to make it a memorable experience for the guest
  • 16:59: Sourcing freelancers to create micro videos
  • 18:13: Turning the podcast into a blog post
  • 23:54: Implementing keywords
  • 30:24: The services Sweet Fish Media provides
  • 35:48: A strategy to get more listeners

Check out James’ company Sweetfishmedia.com or connect to him through LinkedIn.

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