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EP 33: Change the Narrative with Aubrey Bergauer
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Aubrey Bergauer, CEO of Changing the Narrative, joined Mike Evenson on episode 33 of the Unobstructed podcast. Hailed as “the Steve Jobs of classical music,” Aubrey is known for her results-driven, customer-centric, data-obsessed pursuit of changing the narrative for symphony orchestras.
They discussed the patron experience, relentlessly pursuing retention, removing barriers, the importance of diversity across our staff and stages, ideas for new and recurring revenue streams, the role of an arts organization’s website, owning the value chain and much more!
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