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Why do you subscribe to a newsletter in today’s day and age? What does a newsletter need to provide for you to follow and pay attention to each one?
Tim introduces the topic of newsletters in 2020 and talks about his Friday Four Newsletter that he consistently sent out every week for the past 4 years. He had a great open rate, which means that a lot of his audience looked forward to opening and reading his newsletters. He posed the question for the talk, which was, why do people subscribe to newsletters and how do you create one that everyone looks forward to opening?
Mike talks about Paul Jarvis and his newsletters that everyone is interested in reading. He has a very pure and honest perspective that he shares through his writing and it comes across in his newsletters. He talks about topics that people generally ask their family and friends related to creative endeavors and general topics. People follow his newsletters for his perspective and honesty that comes across through his text. He has a minimal aesthetic and doesn’t use any images in his newsletters.
Tim is brainstorming the ideas behind a newsletter and trying to identify what his future newsletter for Ung Studio will focus on and the value that it will bring to his subscribers. Mike and Tim discuss their ideas for their newsletters and brainstorm ideas for how a great newsletter is written and engages their audiences.
Learn more about Mike and Tim’s perspective on newsletters and how great newsletters are designed and written in this episode.
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