Unpacking Instagram Guides

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Manage episode 282306730 series 2168165
By Mike LaValley and Mike LaValley / Tim Ung. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Shownotes: www.unpackingdesign.com/podcast/147

As designers, whenever we use Instagram, we’re always curating a user feed that often becomes a curation of projects, products, and designs. How can we use Instagram Guide to grow our brand and curate our posts for our audience to learn and purchase our products?

Tim introduces Instagram Guides and talks about where it’s located, how it works, and how it could be used by designers. Instagram guide allows the user to curate a guide using previous Instagram posts and pulling them into one large post that becomes a curation of work. Mike talks about the advantages of using Instagram guides to give an audience a deeper dive into the user’s work and interests.

Mike shares the ways that Instagram Guides will change the way that he posts to Instagram. He thinks that Guides will allow him to spend less time trying to create an aesthetic for his specific feed and instead, focus on creating work and sharing them through posts as the platform was intended to be used. The guides could then be the curated version of all the work he shares.

Tim transitions to another feature of Instagram Guides, which is creating a guide full of products to sell. Users can now curate a guide full of products that their audience can tap and purchase. In addition, Instagram now allows users to purchase products directly in Instagram, which is different from how purchases used to work on the platform. He also talks about the opportunity to sell digital products through Instagram and how this can benefit designers who sell digital tutorial style products.

Learn more about where Mike and Tim talk about the benefits for designers to use Instagram guides to grow their brands in this episode of design life.

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177 episodes