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Balancing Design & Conversion with Dr. David Darmanin (CEO of Hotjar)
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Manage episode 165853925 series 131578
Content provided by UX & Growth Podcast and Austin Knight. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UX & Growth Podcast and Austin Knight or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What is the relationship between design and conversion? Is one more important than the other? Is it possible to quantify the aesthetics of a design? In this episode, we sit down with Dr. David Darmanin (CEO of Hotjar) to discuss these difficult problems, and ultimately rethink everything we’ve ever known about them. “I think conversion is actually a bad thing to be good at if you want to be an entrepreneur. Because the thing is, an entrepreneur should never be an optimizer. It’s different with design though. I don’t think you can be a successful entrepreneur or build a successful organization without a true appreciation of design. And design, to me, is not pixel design. It’s having that mindset of, if the user has a problem, it’s always our fault.” — Dr. David Darmanin at 8:23 Get Hotjar: www.Hotjar.com Dr. Darmanin's CRO Action Plan: Hotjar.com/action-plan Dr. Darmanin on Twitter: Twitter.com/daviddarmanin Hotjar on Twitter: Twitter.com/hotjar Email us: Hello@UXandGrowth.com Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault
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41 episodes
MP3•Episode home
Manage episode 165853925 series 131578
Content provided by UX & Growth Podcast and Austin Knight. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UX & Growth Podcast and Austin Knight or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What is the relationship between design and conversion? Is one more important than the other? Is it possible to quantify the aesthetics of a design? In this episode, we sit down with Dr. David Darmanin (CEO of Hotjar) to discuss these difficult problems, and ultimately rethink everything we’ve ever known about them. “I think conversion is actually a bad thing to be good at if you want to be an entrepreneur. Because the thing is, an entrepreneur should never be an optimizer. It’s different with design though. I don’t think you can be a successful entrepreneur or build a successful organization without a true appreciation of design. And design, to me, is not pixel design. It’s having that mindset of, if the user has a problem, it’s always our fault.” — Dr. David Darmanin at 8:23 Get Hotjar: www.Hotjar.com Dr. Darmanin's CRO Action Plan: Hotjar.com/action-plan Dr. Darmanin on Twitter: Twitter.com/daviddarmanin Hotjar on Twitter: Twitter.com/hotjar Email us: Hello@UXandGrowth.com Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault
…
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41 episodes
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