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021 - Insourcing vs. Outsourcing Your Brand Story
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Content provided by Amy Alexander, David Mills, Chad Alexander, Amy Alexander, David Mills, and Chad Alexander. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amy Alexander, David Mills, Chad Alexander, Amy Alexander, David Mills, and Chad Alexander or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When it comes to marketing, outsourcing is an extremely common solution for managing ads, website development, social media, content production… and anything else that falls in that broad umbrella. But, is this approach really ideal for most companies? What are we missing by outsourcing almost every element of our strategy to external team members? And, is insourcing even possible?
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