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Cathy Hackl, ad fraud, and what works in VR and AR

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Manage episode 183531353 series 1078200
Content provided by VentureBeat, Stewart Rogers, and Travis Wright. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VentureBeat, Stewart Rogers, and Travis Wright or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, Travis and Stewart interview the awesome Cathy Hackl, who is helping big brands get real returns from VR and AR, even at this early "Wild West" stage of the game. Cathy schools us in what works, what doesn't, and what the future holds.

In the news, we find out how TUNE is helping to end mobile ad fraud, discuss the latest in the Snapchat roller coaster (spoiler: it may have turned a corner), and discuss the good/evil impact of A.I.

  continue reading

79 episodes

Artwork
iconShare
 
Manage episode 183531353 series 1078200
Content provided by VentureBeat, Stewart Rogers, and Travis Wright. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VentureBeat, Stewart Rogers, and Travis Wright or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, Travis and Stewart interview the awesome Cathy Hackl, who is helping big brands get real returns from VR and AR, even at this early "Wild West" stage of the game. Cathy schools us in what works, what doesn't, and what the future holds.

In the news, we find out how TUNE is helping to end mobile ad fraud, discuss the latest in the Snapchat roller coaster (spoiler: it may have turned a corner), and discuss the good/evil impact of A.I.

  continue reading

79 episodes

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