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VBT 166: Jenny Goldfarb of Unreal Deli on Going from $10k to $100k Profits Shortly After Appearing on Shark Tank
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Manage episode 296962400 series 166377
Content provided by Katrina Fox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katrina Fox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode I interview Jenny Goldfarb, founder of vegan meat company Mrs Goldfarb’s Unreal Deli in Los Angeles.
After becoming vegan, Jenny craved the familiar flavors of her family’s New York Jewish delis from her youth.
The former tech entrepreneur began experimenting in her tiny kitchen, trying out the recipes on vegan and meat-eating family and friends.
Encouragement from them quickly led to Jenny shopping around her first plant-based meat products and getting placed in all the major Los Angeles delis.
The products – made in LA from whole ingredients from local farms – are now available in major grocery stores nationwide,
Jenny landed a spot on Shark Tank in 2019 where she got an investment from Mark Cuban, who recently went vegetarian, for more than double what she asked for.
The company took revenue from $10k in profits to $100k shortly afterwards and continues to expand.
In this interview Jenny discusses:
• How she got the attention of restaurant chains, grocers and one of the biggest food brokers in the US very early on
• Why she decided to go on Shark Tank, even though she’d already had several plant-based investors offering her money
• What’s involved in the application process and preparation period for the show
• The benefits of media coverage on the company’s bottom line after her Shark Tank appearance
• How Covid forced her to pivot the business from focusing on restaurant chains to getting products into retail outlets
• Why she uses both ‘vegan’ and ‘plant-based’ in her branding and marketing
• And more
Visit the Mrs Goldfarb’s Unreal Deli website
RESOURCES:
My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
My book Vegan Ventures: Start and Grow an Ethical Business
Follow Vegan Business Media on:
Connect with me personally at:
178 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on February 03, 2022 17:54 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 296962400 series 166377
Content provided by Katrina Fox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katrina Fox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode I interview Jenny Goldfarb, founder of vegan meat company Mrs Goldfarb’s Unreal Deli in Los Angeles.
After becoming vegan, Jenny craved the familiar flavors of her family’s New York Jewish delis from her youth.
The former tech entrepreneur began experimenting in her tiny kitchen, trying out the recipes on vegan and meat-eating family and friends.
Encouragement from them quickly led to Jenny shopping around her first plant-based meat products and getting placed in all the major Los Angeles delis.
The products – made in LA from whole ingredients from local farms – are now available in major grocery stores nationwide,
Jenny landed a spot on Shark Tank in 2019 where she got an investment from Mark Cuban, who recently went vegetarian, for more than double what she asked for.
The company took revenue from $10k in profits to $100k shortly afterwards and continues to expand.
In this interview Jenny discusses:
• How she got the attention of restaurant chains, grocers and one of the biggest food brokers in the US very early on
• Why she decided to go on Shark Tank, even though she’d already had several plant-based investors offering her money
• What’s involved in the application process and preparation period for the show
• The benefits of media coverage on the company’s bottom line after her Shark Tank appearance
• How Covid forced her to pivot the business from focusing on restaurant chains to getting products into retail outlets
• Why she uses both ‘vegan’ and ‘plant-based’ in her branding and marketing
• And more
Visit the Mrs Goldfarb’s Unreal Deli website
RESOURCES:
My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
My book Vegan Ventures: Start and Grow an Ethical Business
Follow Vegan Business Media on:
Connect with me personally at:
178 episodes
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Similar to Vegan Business Talk
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
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continue reading
The a16z Podcast discusses tech and culture trends, news, and the future – especially as ‘software eats the world’. It features industry experts, business leaders, and other interesting thinkers and voices from around the world. This podcast is produced by Andreessen Horowitz (aka “a16z”), a Silicon Valley-based venture capital firm. Multiple episodes are released every week; visit a16z.com for more details and to sign up for our newsletters and other content as well!
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast you'll find a mix of the #AskGaryVee show episodes, keynote speeches on marketing and business, segments from my DAILYVEE video series, interviews and fireside chats I've given, as well as new and current thoughts I record originally for this audio experience!
…
continue reading
From People.ai, this is the Legends of Sales and Marketing podcast. Each week we'll dive into a story from a different legend of sales and marketing to find out how they changed the game. Visit people.ai/legends for more episodes, interviews, and profiles on more legends of sales and marketing.
…
continue reading
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