Manage episode 293275574 series 2866980
L’Oréal is one of the most well-loved beauty and personal care brands in Vietnam. With the likes of Lancome, Yves Saint Laurent, Shu Uemura in its luxe division and household names Maybelline New York and Vichy preferred by many Vietnamese, the brand set up a subsidiary in Vietnam four years ago, under the leadership of Valéry Gaucherand, who has been with the company for over 22 years.
In today’s episode of Vietnam Innovators, Hao Tran asks Valéry about the flourishing beauty sector, what Vietnamese consumers prioritize when it comes to skincare and about riding the K-wave.
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