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Bill Cole Automall Fuels Innovation with VINCUE
Manage episode 344671534 series 3349102
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Bill Cole Automall is an independently owned dealership that has grown to include a dozen rooftops spanning across two states. To further maximize efficiency and profits, Bill Cole Automall chose to deploy VINCUE VBC to pull in all third-party leads into one place. Rather than having to have expertise in Autotrader, Car Gurus, Craig’s List and Facebook, their BDC agents can work collectively in VINCUE.
“VINCUE provides one platform, one dashboard to make everything seamless for my agents. My agents focus on understanding how to use VINCUE, not a dozen other systems, and that makes them all more productive.” — Jennifer Taylor, Director of BDC.
With VINCUE, the frontline at Bill Cole Automall has access to up-to-the-moment data in a way that lets them buy, price, and sell more cars at a lower cost.
“There’s this vAuto philosophy that some dealers buy into that you have to lower prices to sell cars faster. The problem is that by racing to the bottom on price, dealerships may stay busy but can never be profitable. I’ve never bought into that method. As a dealer, you should never lower your price. Instead, spend a little on digital advertising and price the cars based on their value. With VINCUE, you know what the highest authentic value is, which allows you to understand the true value of your inventory and communicate it.” — Jason Cole, Executive Vice President.
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