It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Episode 19 - Listener Reads with Jim Kennelly
MP3•Episode home
Manage episode 197253124 series 1601234
Content provided by VO School and Jamie Muffett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VO School and Jamie Muffett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on the VO School Podcast we are are doing something a little different – I asked listeners of the show to submit a recording of a commercial script that would then be read out and assessed on the show. Jim Kennelly, producer and casting director of Lotas Productions with the help of engineer Sam Ufret and myself played through a selection (picked at random from a super special box). We get a behind the scenes peek at how reads are assessed and why some are chosen chosen to be forwarded to a client and why others may not be. We learn the importance of reading and understanding specs. Using your imagination when you read. How pace and energy is critical to garnering or losing attention. The importance of audio quality, and some do's and don'ts that will help you to stand out from the crowd.
…
continue reading
80 episodes
MP3•Episode home
Manage episode 197253124 series 1601234
Content provided by VO School and Jamie Muffett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VO School and Jamie Muffett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on the VO School Podcast we are are doing something a little different – I asked listeners of the show to submit a recording of a commercial script that would then be read out and assessed on the show. Jim Kennelly, producer and casting director of Lotas Productions with the help of engineer Sam Ufret and myself played through a selection (picked at random from a super special box). We get a behind the scenes peek at how reads are assessed and why some are chosen chosen to be forwarded to a client and why others may not be. We learn the importance of reading and understanding specs. Using your imagination when you read. How pace and energy is critical to garnering or losing attention. The importance of audio quality, and some do's and don'ts that will help you to stand out from the crowd.
…
continue reading
80 episodes
All episodes
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