110: Creating Emotional Connections with Your Brand with Kerri Konik

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By Andrea Joy Wenburg. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Kerri Konik is a leading expert, consultant, and speaker on how to catalyze the emotional bonds between customers, brands, and companies to increase revenue, value retention, and advocacy.

Kerri has launched and managed six businesses and is currently the CEO of Inspire Fire, a woman-owned brand marketing advisory firm. She is also the CEO of Equality Communications Group.

In this episode, Kerri discusses why she chose her field, the importance of understanding the emotional driver of your customer and what emotions you want them to experience when they use your product or service, the four experience stages she helps her clients create a roadmap for, the value of bringing your potential customers to a state of possibility, the most powerful question she asks her clients, and more!

160 episodes