Manage episode 243925149 series 1416683
Kerri Konik is a leading expert, consultant, and speaker on how to catalyze the emotional bonds between customers, brands, and companies to increase revenue, value retention, and advocacy.
Kerri has launched and managed six businesses and is currently the CEO of Inspire Fire, a woman-owned brand marketing advisory firm. She is also the CEO of Equality Communications Group.
In this episode, Kerri discusses why she chose her field, the importance of understanding the emotional driver of your customer and what emotions you want them to experience when they use your product or service, the four experience stages she helps her clients create a roadmap for, the value of bringing your potential customers to a state of possibility, the most powerful question she asks her clients, and more!