115: Navigating the People Side of Marketing with Vanessa Yeh

Voice of Influence

Vanessa Yeh has ten years of experience in brand building and integrated marketing. Vanessa is a creative and entrepreneurial storyteller who is passionate about leveraging strategy, creativity, technology, and human connectedness to form a powerful brand story across multiple mediums.

Vanessa previously served as the Vice President of Brand Marketing and Communications at 1871, an internationally recognized incubator for tech startups in Chicago. She is currently the Director of Marketing at Ascent, a high-tech B2B startup serving financial services.

Learn about how our Team Performance System and Personal Brand Strategy can Help You Serve Well and Sell More at www.voiceofinfluence.net Read the transcript here: https://www.voiceofinfluence.net/115 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here: www.voiceofinfluence.net/deepimpact

In this episode, Vanessa discusses how losing out on her dream mistake because of a simple mistake led her into marketing, how the storytelling skills she learned working in Hollywood helps in her marketing career, why customer service should be a team effort across the entire company, her advice for adopting this mindset in an organization, why she utilizes “win-lose meetings”, the importance of understanding your co-workers’ struggles and appreciating their work, why we need a diversity of values and opinions in the workplace, her predictions for future trends in marketing, and more!