Manage episode 295108018 series 45278
Half of all advertising dollars are wasted. We just don't know which half.
That's a common view from people purchasing advertising, and it's why I expect that this saying is what has led to complaints from Google, Facebook, and other large firms that track people across different sites and apps. They have built frameworks that make it easy to add metrics to other software and derive advertising revenue for a vendor. As a result, many people building mobile apps use some framework from a large vendor.
Read the rest of Tracking, Privacy, and Lots of Data