Tracking, Privacy, and Lots of Data

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Manage episode 295108018 series 45278
By Steve Jones. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Half of all advertising dollars are wasted. We just don't know which half.

That's a common view from people purchasing advertising, and it's why I expect that this saying is what has led to complaints from Google, Facebook, and other large firms that track people across different sites and apps. They have built frameworks that make it easy to add metrics to other software and derive advertising revenue for a vendor. As a result, many people building mobile apps use some framework from a large vendor.

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