Mastering the Algorithm by understanding how Google handles search queries --- Jordan Koene // Searchmetrics


Manage episode 240620112 series 2427082
By Searchmetrics Inc and Searchmetrics Inc.. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Episode Overview

Google’s rise to dominance in the global digital ad market is built on understanding what end users are trying to accomplish. Better known as user intent, Google’s ability to diagnose and parse informational, transactional and navigational queries is a key element of their search algorithms and our starting point for Algorithm Week.

Topics covered include:

  • How Google understands language in a natural way to provide the best search result
  • Google’s ability to understand user intent and how its delivered superior results
  • The difference between informational queries, transactional queries and navigational queries and how they allow Google to understand how to serve very specific results
  • How determining user intent allows Google to serve up a richer user experience


Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn

147 episodes