Unifying Organic and Paid Content — Amine Bentahar // Advantix Digital


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Overview: How does a brand successfully leverage organic content utilizing paid content? The separation between organic and paid content used to be much like the separation of Church and State until brands began using paid channels to boost organic search rankings to much success. On this episode of Voices of Search Ben Shapiro spoke with expert Amine Bentahar from Advantix Digital on how brands successfully optimize their organic content using paid channels and what key strategies and data acquisition processes contribute to their success.


  • The best channels for organic content syndication are native advertising and paid social.
  • Your content’s value and relevance is dependent on which phase of the marketing funnel your customer currently resides.
  • Bentahar advises brands whose SEO and performance teams closely collaborate on paid content initiatives experience better results and returns.


Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn

145 episodes