Perry Marshall – How to Find Freedom and Autonomy

1:03:07
 
Share
 

This series is archived ("HTTP Redirect" status)

Please note series archiving is a new, experimental, feature of Player FM with the aim of helping users understand how we fetch series and report on any issues.

Replaced by: Vroom Vroom Veer with Jeff Smith

When? This feed was archived on October 09, 2017 18:10 (). Last successful fetch was on October 03, 2017 14:28 ()

Why? HTTP Redirect status. The feed permanently redirected to another series.

What now? If you were subscribed to this series when it was replaced, you will now be subscribed to the replacement series. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 186685820 series 1017588
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Perry Marshall is one of the world’s most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, art and psychology. Perry launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best selling book on web advertising, Ultimate Guide to Google AdWords. Recently, Perry turned “80/20” into a verb. 80/20 is not just a fact about your business, it’s action you take on your business. 80/20 is the central lever for every great strategy. His book 80/20 Sales & Marketing is mandatory in many growing companies. His books are course material in several business schools. His other works include bestseller Ultimate Guide to Facebook Advertising (Entrepreneur Press), Evolution 2.0: Breaking the Deadlock Between Darwin and Design (BenBella) and Industrial Ethernet (ISA). Perry consulted in over 300 industries and served as an expert witness for marketing and Google AdWords litigation. In 2015 he launched the Evolution 2.0 Prize, which seeks to solve one of the top ten unsolved mysteries in all of science. Direct Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.” Perry Marshall Vroom Veer Stories Perry is a cat person AND kids wanted a dog, found the perfect compromise "Gracie" the Cockapoo 80/20 goes much deeper than most people think; as Perry found out writing his book Perry focused on applying 80/20 to sales/marketing; and the 80/20 in every 80/20 idea; it's fractal 20 yrs ago, laid off w/ baby 6 months away; changed from engineer to sales guy; big veer! One type of salesman: "The Hostage Negotiator"; stick them in a room and money levitates out of pockets. Build relationships and solve problems sales strategy doesn't work Heard Dan Kennedy say that pounding the phone/pavement really sucks; don't do that! Internet Marketers like the idea of people more than actual people; prefer to work in isolation Your superpowers get you in trouble; one way to figure out what they are Fake fax joke; from CEO to branches; all branches will be closed effective Friday--got fired. Perry's superpower turned out to be writing sales emails that speak directly to the individual Perry Marshall Links Perry's Website is http://www.perrymarshall.com/

130 episodes available. A new episode about every 7 days averaging 53 mins duration .