Scoring voice experiences with Joel Beckerman

VUX World

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5+ y ago 1:01:32

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This week, Dustin Coates and I discuss the importance of sound design in voice experiences with the founder of Man Made Music, Joel Beckerman.

Where to listen

Sound design for voice experiences

Man Made Music were voted the third most innovative company in music, behind Apple and Spotify. Its founder; author and composer, Joel Beckerman, has scored experiences for the worlds most iconic brands, including AT&T, Disney, Nissan, Mercedes, Southwest Airlines and IMAX, to name a few.

On this episode, Joel joins us to discuss:

The importance of scoring experiences, such as theme parks and electric cars
Branding opportunities within sound design
Sonic cues and subtlety
User centric sound design
What's missing from most voice experiences?
What happens when you recreate the sound scapes for three Alexa skills?
Are smart speakers changing audio branding?
What's involved in creating a sonic identity?
The importance of a brand anthem
How brands can get started with sonic branding for voice assistants
What will the future sound like?

Links

Visit the Man Made Music website

Check out Joel's book: The Sonic Boom: How Sound Transforms the Way We Think, Feel and Buy

Visit Joel's website

Follow Man Made Music on Twitter

Watch all of the IMAX videos

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