Why would you hire a branding strategist to help you with a book?

22:57
 
Share
 
Manage episode 189595758 series 1205142
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Why would you hire a branding strategist to help you with a book? Wait What Really OK Podcast Episode 71 hosted by Branding Strategist, Speaker, and Author Loren Weisman, discusses the extra piece to bring to the creation of your book while you are writing it. In the writing phase of books, all too often the idea is to just get it published and once it is read, the sales will magically appear. The other misconceptions and assumptions come in to play when authors think about branding at the end of the book and marketing the book once it comes out. Why would you hire a brand strategist to help you with your book? So you can write, market, brand and plan the release that much more effectively and productively. To align and define the brand as you are writing the book and while it is being put together can allow you for greater opportunities, more media coverage and a better level of penetration and endurance for sales, opportunities and promotion after it is released. Ep 71 “Why would you hire a branding strategist to help you with a book?” of the Wait What Really OK Podcast is available on iHeartRadio. ********************************************** Hosted by Branding Strategist, Speaker and Author, Loren Weisman, Wait What Really OK is a Brand Management and Marketing Podcast covering the best approaches for business and the arts today. ************************************************ For more info about the Brand Management and Marketing Podcast and where to listen, visit: https://waitwhatreallyok.com/ ************************************************ For more info on Branding Strategist, Speaker and Author Loren Weisman, visit: https://lorenweisman.com/ ********************************************** Music Credits: Opening Theme Song Fully Licensed Wait What Really Ok Theme Song" by RKVC.http://rkvc.net/ Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) http://ssamusic.com/ ********************************************** Music Credits: Closing Theme Song News and Information Podcast Percussion Outro by Doug Hinrichs. http://doughinrichs.com/ Copyright 2016 Dig And Be Dug Music (BMI). Administered by Bass Ackwards Music (BMI) http://ssamusic.com/ **********************************************

79 episodes available. A new episode about every 9 days averaging 26 mins duration .