Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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266: The 12 components of your offer (your product/service is NOT your offer!)
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Manage episode 231029692 series 2390339
Content provided by Brian Lofrumento. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Lofrumento or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Your product or service is only one element of your offer, and in today's Strategy Wednesday episode you'll learn the 12 components that determine your offer.
827 episodes
266: The 12 components of your offer (your product/service is NOT your offer!)
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business
MP3•Episode home
Manage episode 231029692 series 2390339
Content provided by Brian Lofrumento. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Lofrumento or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Your product or service is only one element of your offer, and in today's Strategy Wednesday episode you'll learn the 12 components that determine your offer.
827 episodes
All episodes
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