Anna Gedda on H&M's Sustainability Goals & Challenges


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By Clare Press. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Can fast fashion ever be sustainable? Will circularity funadamentally change things? Or is it, practically speaking, too far off? How about supply chain transparency, collaboration and pumping resources into textile innovation? Is all this eclipsed by the shadow of overproduction?

Swedish giant H&M is the second biggest clothing company in the world (the first is Zara.) The H&M Group comprises the H&M brand, but also COS, & Other Stories, jeans brand Cheap Monday, hyper-transparent newcomer Arket and a couple of others.

Clare caught up with Anna Gedda, Head of Sustainability at the H&M Group since 2015, at the Copenhagen Fashion Summit to ask about the company’s approach to sustainability across its brands.

Follow Clare on Instagram and Twitter @mrspress

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97 episodes