[171] How Industry Leaders Are Using Product Launches To Scale Past $100 Million


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According to today's guest, product launches are your business.

Jeremy Horowitz of Messenger Mastermind joins the Wavebreak Podcast to reveal how the fastest growing DTC brands are leveraging product launches to 'optimize for spikes' in their revenue.

In this episode you’ll learn:

  • How to use product launches to scale to $100 million and beyond
  • Why optimizing for 'spikes' is crucial to launch success
  • Jeremy's #1 strategy for selling out of product launches (hint: it has to do with community)

Jeremy Horowitz is the host of the Messenger Mastermind. Jeremy previously helped propel Lumee, the phone case brand made famous by the Kardashians, into an industry leader.

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This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

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