#73 Jerry Lynch and John O’Sullivan discuss how we use the R.I.V.E.R. effect to Connect with our Athletes, and you can too


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Some coaches may win a few games or even a championship using bullying tactics without creating any kind of connection or caring environment with the players. If they’d followed the R.I.V.E.R. effect could they have won more? Could they have impacted lives beyond the game? John and Jerry discuss the acronym RIVER and its vital importance for developing championship teams and people who are empowered to succeed in life.

Enjoy the show!

Show Notes

6:45 Why the R.I.V.E.R. effect

13:15 The R.I.V.E.R. effect is based on feelings

18:15 Unpacking the R.I.V.E.R. acronym

36:30 How Dean Smith “baptized” Jerry in the R.I.V.E.R.

42:00 There is one thing everybody needs and 90% don’t know they need it…

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Hosted by John O'Sullivan. Produced by Coach Reed Maltbie

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