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#25 - The Consumer Psychologist, Adam Ferrier
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When? This feed was archived on September 29, 2023 19:29 (). Last successful fetch was on October 13, 2022 19:43 ()
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Manage episode 125802937 series 120541
Adam Ferrier is 'The Consumer Psychologist', Australia's leading consumer psychologist. Adam was the Founding Partner and Global Head of Naked Communications, one of Australia's most awarded agencies, and is currently the Global Chief Strategy Officer / Partner at Cummins & Partners, a leading creative media agency in Australia.
After graduating from university with degrees in commerce AND clinical psychology, Adam began his career as a forensic psychologist in maximum security prisons, before making the leap to advertising!
Adam is a regular commentator on consumer behaviour on TV, including being a regular panelist on the Gruen series, Sky News and Ten News. He has appeared on Celebrity Apprentice and Australia's Next Top Model. He has a weekly segment on national drive show 'The One Percenters' on radio station MMM, and monthly show with James O'Loghlin ABC Sunday Nights. He's commentated and/or written for TIME, The Australian, Mumbrella, B&T (on editorial board), Fast Company, The Guardian, Wall Street Journal, and others.
Adam's work has won multiple awards, he is an in-demand keynote speaker. Adam was part of the team that created and oversaw the implementation of the 2014 ABC Mental As... program. A week of content to raise awareness, and create action for mental health issues in Australia.
Adam was the Curator and Co-Founder of MSIX (Marketing Sciences ideas Xchange) and the MSIX Awards. A conference dedicated to the helping marketers and advertisers embrace science and scientific principles to enhance their marketing, media and advertising efforts.
In May 2014 Adam released his first book, 'The Advertising Effect: How to change behaviour' (Oxford University Press).
If you're don't know what a consumer psychologist is or does, or perhaps you're wondering what influences your purchasing decisions, then listen to this interview!
78 episodes
#25 - The Consumer Psychologist, Adam Ferrier
We All Wear It Differently - A Podcast for Early Career Psychologists
Archived series ("Inactive feed" status)
When? This feed was archived on September 29, 2023 19:29 (). Last successful fetch was on October 13, 2022 19:43 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 125802937 series 120541
Adam Ferrier is 'The Consumer Psychologist', Australia's leading consumer psychologist. Adam was the Founding Partner and Global Head of Naked Communications, one of Australia's most awarded agencies, and is currently the Global Chief Strategy Officer / Partner at Cummins & Partners, a leading creative media agency in Australia.
After graduating from university with degrees in commerce AND clinical psychology, Adam began his career as a forensic psychologist in maximum security prisons, before making the leap to advertising!
Adam is a regular commentator on consumer behaviour on TV, including being a regular panelist on the Gruen series, Sky News and Ten News. He has appeared on Celebrity Apprentice and Australia's Next Top Model. He has a weekly segment on national drive show 'The One Percenters' on radio station MMM, and monthly show with James O'Loghlin ABC Sunday Nights. He's commentated and/or written for TIME, The Australian, Mumbrella, B&T (on editorial board), Fast Company, The Guardian, Wall Street Journal, and others.
Adam's work has won multiple awards, he is an in-demand keynote speaker. Adam was part of the team that created and oversaw the implementation of the 2014 ABC Mental As... program. A week of content to raise awareness, and create action for mental health issues in Australia.
Adam was the Curator and Co-Founder of MSIX (Marketing Sciences ideas Xchange) and the MSIX Awards. A conference dedicated to the helping marketers and advertisers embrace science and scientific principles to enhance their marketing, media and advertising efforts.
In May 2014 Adam released his first book, 'The Advertising Effect: How to change behaviour' (Oxford University Press).
If you're don't know what a consumer psychologist is or does, or perhaps you're wondering what influences your purchasing decisions, then listen to this interview!
78 episodes
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