Advising through Divorce with Storey Jones, Founder and CEO of


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By Frazer Rice. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
I recently spoke with kick-butt entrepreneur, Storey Jones. She is an expert on divorce and family planning and has founded a company around her expertise. I'll let her bio from her startup DTOUR.LIFE tell the story: INTRODUCTION "Been there. Done that. Survived and thrived. In 1998 Storey Jones married a technology entrepreneur. By 2001 his company had executed a successful IPO and then an accounting scandal brought everything crashing down leaving her in a highly complex seven-year legal quagmire that included every unimaginable financial and emotional challenge including a protracted high-conflict divorce and custody battle. Though she lost everything including her home, possessions, savings & retirement, she gained a purpose. She recognized the glaring chasm between the human experience of divorce and the legal system; she developed a new business model as a divorce consultant to assist men and women in becoming far more informed, prepared and supported as they navigate their own unique processes. She also worked closely with divorce legal teams to help their clients be better prepared participants in their own divorce. After 12 years as a divorce consultant in the San Francisco Bay area, Storey has now leveraged that experience to build the first holistic end-to-end platform for divorce to bring innovation and technology to an outdated system. She is determined to change the experience by providing education and smart efficiency with expansive day-to-day tools that are designed so both clients and professionals can seamlessly work on and understand the same financial and other case-related data. is designed from the ground up to fundamentally redefine this life transition for both spouses and professionals. Prior to founding Lemon Tree Advisors and, Storey was president of Addis, a bay area brand strategy and design firm where for 13 years she was integral to its growth and vision. Storey now lives in New York City with her teenage son; she has a B.A. from Colgate University." We covered an enormous amount of ground and I'm excited for you to hear her story: Tell us a little bit about your background and help us understand how you came to start "I have a business background and when I found myself quite suddenly and surprisingly in the middle of a highly complex, expensive and protracted divorce at a young age. I realize now how naïve I was, and through my process, I was horrified at the system, the inefficient process and the lack of accountability of the professionals. It was one of those classic “If only I knew then what I know now,” and I couldn’t bear to think of anyone else going through it with the blind faith in the system that I had, so I developed a divorce consultancy to work with families. I had a consultancy for about 10+ years in the SF Bay area. Then, during those years, with a front row seat to the day-to-day workflow process, I had my second epiphany when I realized what was actually the root cause of so much of the massive cost and protracted timelines…that is what led me to develop and found…)" How does the process of divorce typically play out? There are four fundamental layers to divorce: Emotional Financial Children Post-Divorce Lifestyle Who are the advisers that surround this process? Traditionally, everyone believes they just need a lawyer, is that still true? Are there other advisors to be considered? I prefer a team model, and at first that might sound expensive, but in fact, it is the most efficient and cost-effective model. Every case has a unique set of factors be It the psychological dynamic between the spouses, the complexity of a financial issue, the ownership of a business, difficult child emotional or schedule issues, etc. As we discussed earlier, divorce is this huge lifestyle arc that affects every single aspect of your life. It so far exceeds simply the legal issues that I enc...

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