How Vespa's Makers Built a Mobile Carrier to Help You Move More


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Manage episode 223678616 series 2357177
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While Piaggio is best-known for the Vespa Scooter, its innovation group, Piaggio Fast Forward, recently launched a new kind of personal mobility device named Gita, a mobile carrier that follows you like an obedient pet holding 45 pounds in tow. COO Sasha Hoffman explains what it means to create beautiful, intelligent, machines that function among us and the importance of designing human-centric products. She'll walk through the company's learnings from having the world's first mobile carrier operating in unstructured environments with 5 to 90 year olds. Guest: Sasha Hoffman, Piaggio Fast Forward

32 episodes