Mad Men to Math Men

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Manage episode 217608041 series 2357177
By PodcastOne. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Alexander Nix, CEO of Cambridge Analytica, took to centre stage at Web Summit 2017 with Matthew Freud of Freud Communications to discuss how online advertising has moved from the creative sphere to specialists in programmatic advertising and how this data science methodology helped Donald Trump win the U.S. election.

32 episodes