Navigating the jungle of mobile ad creatives in 2019


Manage episode 229634399 series 1650617
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
How can app marketers operate (and excel) at the intersection of ad creatives and performance marketing? To crack the code marketers don’t need necessarily need algorithms, but they do need to get smart about how they evaluate ad creatives and harness the right format to get the best results for their app. Our host Peggy Anne Salz from MobileGroove catches up with veteran growth marketer Shamanth Rao to do a SWOT analysis of ad formats and discuss video ad best practices. Shamanth also talks about RocketShip HQ, his new venture where he is the Founder & CEO, and shares actionable advice around how you can make short-form video content work for your app.

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