30 Making a Really Nice Thing with Emily Sugihara, CEO of Baggu


Manage episode 192589035 series 1401967
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Ten years ago, Baggu made eco-friendly shopping stylish. Their reusable nylon take on the disposable plastic grocery bag is strikingly simple, with new patterns every season. Founder Emily Sugihara says that working within the constraints of simplicity and affordability is where Baggu really flourishes.

On this episode of the podcast, Emily talks about designing for herself, investing in great photography, understanding the manufacturing process, the influence of Japanese culture, and thinking beyond the zeitgeist.

Links and images from this post are on the Lumi blog.

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