33 Reclaiming the Freezer with Rachel Drori, CEO and founder of Daily Harvest


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Blending her experience in business development and marketing with a healthy dose of ambition, Daily Harvest CEO and founder, Rachel Drori, acquired over 100,000 customers in just three years.

After challenging herself to eat healthier, Rachel realized the problem: eating healthy takes time. Daily Harvest is the direct-to-consumer solution, using the freezer as a tool for convenience. She started out in a test kitchen, filling smoothie cups on her own, and now she's expanding her product line to bowls and sundaes using a cold supply chain, and a network of organic farmers.

On this episode, Rachel talks about reframing the freezer, fighting food fatigue, cutting through the noise of the grocery industry, and staying hungry as they scale.

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