41 Going Direct to Consumer with Lauren Sherman, Chief New York Correspondent, Business of Fashion

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Lauren Sherman is the Chief Correspondent at the Business of Fashion — an online publication delivering industry news on emerging and global brands, designers, and trends happening in retail. From Amazon to Allbirds, the former Forbes reporter and Editor-at-Large at Fashionista, covers why and how people are spending their money on fashion.

On this episode, Lauren talks about how traditional retailers are adapting to go direct-to-consumer, how DNVBs can succeed at physical retail, and if brand identity matters.

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