52 Celebrating the Stories We Wear with Nellie Cohen, Patagonia's Worn Wear Manager

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Nellie Cohen oversees Patagonia’s Worn Wear program. Worn Wear encourages people to do more with the clothing they already have through repair, reuse, and responsible recycling. They do this by offering trade-in credits for pre-owned Patagonia merchandise that’s then resold online at a discount. While a smaller operation, Worn Wear is part of Patagonia’s larger commitment to ethical environmental responsibility. More than that, the program is about the true stories of people and their Patagonia gear and preserving the planet in a small way.

On this episode of the podcast, Nellie shares the origins behind Worn Wear (6:24). She illuminates on the process of launching their ecommerce site (10:58), managing the logistics behind all the program elements (13:07), and creating cross-functional trainable systems (14:23). Nellie talks about the revenue goals of the program (17:56). Stephan asks about the organizational systems and values that enable Patagonia to implement programs like Worn Wear (23:10). Nellie shares how they’re still a scrappy startup under a larger parent company (34:43). They get big picture with sustainability in ecommerce and its impact on Patagonia (35:44); and finally, they dive into Patagonia’s case study on plastic packaging for garment delivery (38:48).

Links and images from this post are on the Lumi Blog.

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