S4E2 An Interview with Morten Winther, Sr Staff UX Designer at Volkswagen Group of America Innovation and Engineering Center

What is UX?

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2+ y ago 43:09

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Morten Winther is a lead UX designer originally from Denmark but now in the Bay Area. He approaches design strategically and strives to ensure the future doesn't turn into a Sci-Fi dystopia. Morten's worked as a UX consultant and collaborated with organizations like Amazon, Absolut Vodka, and the Danish government, and he's currently shaping the future of mobility at Volkswagen Group Innovation.

In this episode, we talked about:

Things to consider to become a sustainable lead design company
Research and Development design
Morten’s role in VW Group Innovation Center California
Creating bold new ideas - sort of mobility and automotive for the Volkswagen, Audi, Bentley, Lamborghini, Bugatti and Porsche brands.
Voice design
Creative confidence & imposter syndrome
Morten’s mentorship life at ADPlist
What is a good design?
And MUCH MORE!

Links and Resources:

https://www.linkedin.com/in/mowinther/

https://mortenwinther.dk/

Best Interface is No Interface - https://amzn.to/3F19Idj

Erika Hall, Mule Design: https://muledesign.com/blog

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