KENDALL JENNER: THE ANATOMY OF AN ADVERTISING DISASTER

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Manage episode 223635915 series 1638434
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Kendall Jenner is one of the most famous people on Earth. And so, it made sense for the global brand Pepsi to feature her in a commercial in 2017. But, the commercial faced a major backlash for co-opting the imagery of social-political movements. Who decided this was a good idea? This is the anatomy of a commercial gone terribly wrong. What Really Happened? Guests: Brad Jakeman (former President of PepsiCo Global Beverage Group), DeRay Mckesson (activist, author, and host of the "Pod Save The People" podcast), Ed Castillo (Brand Strategist and current owner of Brand Disposition, Inc.), Ephrat Livni (journalist and lawyer), and Charles R. Taylor (John A. Murphy Professor of Marketing, Villanova School of Business)

34 episodes available. A new episode about every 15 days averaging 62 mins duration .