Hook Point with Brendan Kane


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By Tom Gaddis. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In a world full of noise, how do you stand out? How do you spread your message in a world of a trillion others? It’s not easy, but it’s surprisingly simple. Brendan Kane, an innovation strategist and social media guru, has helped Fortune 500 companies and high-profile people make their mark in the world. Tom sat down with Brendan to discuss his keys to success, including the crucial anatomy of a hook point, why you need to always innovate to stay relevant, and how to cater your message to reach the widest audience possible.

“At its highest point, a hook point equals grabbing attention.”

- Brendan Kane

In This Episode:

  • How to stand out in a world of 60 billion messages sent every day
  • The KEY three pillars of grabbing and KEEPING attention
  • Why a perfect hook can’t last forever
  • The difference between what people WANT vs. NEED
  • Why hooks need to cater to the largest possible audience

Connect with Brendan Kane:

Get Brendan’s books here:

https://hookpoint.com/the-book/ https://onemillionfollowers.com/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

59 episodes