What's The Word? is a show about finding out what inspires people to be successful in their respective careers and how social media played a role in their lives. It is hosted by Cheval John, founder and CEO of Vallano Media, LLC, a marketing agency which helps businesses navigate social media to build a loyal audience and in the process become more profitable. Every week, you will hear how each guest choose their career path, overcoming the odds to be successful and how social media took their careers to the next level.