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John Ayers | Service Blueprinting for Customer Engagement #6

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When? This feed was archived on May 26, 2020 17:07 (4y ago). Last successful fetch was on January 08, 2020 09:51 (4y ago)

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Manage episode 154791957 series 1134445
Content provided by Marina Terteryan and Why Service Design Thinking. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marina Terteryan and Why Service Design Thinking or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Service Design is unique in its customer-centric practices because it views each experience in two components - the frontstage and backstage interactions. For every customer-facing activity (frontstage), there is a series of behind-the-scenes technology, training, and processes (backstage) required to create a positive interaction.

John Ayers, an LA-based service designer and customer experience designer, tells us all about why service blueprinting is a crucial element and how a business can adopt this process.

________

Participate in the design challenge on our website.

________

Love what you hear? Please subscribe, rate, and review us!

Want to keep in touch? Sign up for the mailing list at whyservicedesignthinking.com for access to useful freebies and bonus resources that won’t be available anywhere else.

Special thanks to Monica Shriver of BraveMusician.com for this episode's theme music.

  continue reading

26 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on May 26, 2020 17:07 (4y ago). Last successful fetch was on January 08, 2020 09:51 (4y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 154791957 series 1134445
Content provided by Marina Terteryan and Why Service Design Thinking. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marina Terteryan and Why Service Design Thinking or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Service Design is unique in its customer-centric practices because it views each experience in two components - the frontstage and backstage interactions. For every customer-facing activity (frontstage), there is a series of behind-the-scenes technology, training, and processes (backstage) required to create a positive interaction.

John Ayers, an LA-based service designer and customer experience designer, tells us all about why service blueprinting is a crucial element and how a business can adopt this process.

________

Participate in the design challenge on our website.

________

Love what you hear? Please subscribe, rate, and review us!

Want to keep in touch? Sign up for the mailing list at whyservicedesignthinking.com for access to useful freebies and bonus resources that won’t be available anywhere else.

Special thanks to Monica Shriver of BraveMusician.com for this episode's theme music.

  continue reading

26 episodes

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