Artwork

Content provided by REI Co-op. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by REI Co-op or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Designing Gear for Women with Edita Hadravska

30:50
 
Share
 

Manage episode 273214225 series 1322313
Content provided by REI Co-op. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by REI Co-op or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Historically, outdoor apparel and clothing brands have shrunk the same designs that they use in their mens’ lines and dyed them a supposed "girly" color (aka: purple and pink) to create outdoor gear for women. However, Edita Hadravska, Design Director at Arc’teryx Equipment, takes a different approach. She designs outdoor equipment and gear for women that take into account how women’s bodies are actually shaped, the way they move, and the elements that they encounter in the outdoors. Edita’s designs are challenging industry trends and helping women look stylish and perform their best as outdoor athletes.

  continue reading

304 episodes

Artwork
iconShare
 
Manage episode 273214225 series 1322313
Content provided by REI Co-op. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by REI Co-op or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Historically, outdoor apparel and clothing brands have shrunk the same designs that they use in their mens’ lines and dyed them a supposed "girly" color (aka: purple and pink) to create outdoor gear for women. However, Edita Hadravska, Design Director at Arc’teryx Equipment, takes a different approach. She designs outdoor equipment and gear for women that take into account how women’s bodies are actually shaped, the way they move, and the elements that they encounter in the outdoors. Edita’s designs are challenging industry trends and helping women look stylish and perform their best as outdoor athletes.

  continue reading

304 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide