Manage episode 230109386 series 1936813
Lead generation is big business, and no one knows this better than automotive retailers. They’ve toyed around with all gimmicks and tricks in order to solicit a conversion. Now, in the digital age, the tactics are changing. Information is readily available, and the apprehension of working with retailers is even greater.
Hunter Swift, who makes his second cameo on Wisco Weekly, shares insight onto automotive lead generation. Having worked at a CRM company, Dealersocket, to now with Dealer World, an automotive advertising agency, he brings a unique angle into the how and why of lead generation.
Are you buying a car soon? Or are you looking to visit an automotive retailer? Before you do, seek our counsel. Contact us.
***** Wisco Weekly *****
An automotive business podcast sharing the voices of automakers, automotive retailers, and transportation professionals who are driving and shaping the future of automotive. Follow Dennis, Kelly, and Rudy as they navigate and discuss the key automotive and transportation news, trends, and policies that will be factors in the November 2020 elections.
82 episodes available. A new episode about every 7 days averaging 45 mins duration .