How Automotive Retailers Proactively Target Car Buyers (feat. Johannes Gnauck, automotiveMastermind)
Manage episode 230643821 series 1936813
Today’s car buyer is more educated than ever about car options and the buying experience. Automotive retailers need to meet or exceed the expectations of this new buyer by critically analyzing data and drawing the best conclusions out of it.
Making their second appearance on Wisco Weekly, automotiveMastermind is the leading provider of behavior prediction in the automotive space. Johannes Gnauck, co-Founder and co-CEO, shares some of their best practices on how they target car buyers.
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An automotive business podcast sharing the voices of automakers, automotive retailers, and transportation professionals who are driving and shaping the future of automotive. Follow Dennis, Kelly, and Rudy as they navigate and discuss the key automotive and transportation news, trends, and policies that will be factors in the November 2020 elections.