How Automotive Retailers Proactively Target Car Buyers (feat. Johannes Gnauck, automotiveMastermind)


Manage episode 230643821 series 1936813
By Dennis Wisco and WCS Media. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today’s car buyer is more educated than ever about car options and the buying experience. Automotive retailers need to meet or exceed the expectations of this new buyer by critically analyzing data and drawing the best conclusions out of it.

Making their second appearance on Wisco Weekly, automotiveMastermind is the leading provider of behavior prediction in the automotive space. Johannes Gnauck, co-Founder and co-CEO, shares some of their best practices on how they target car buyers.

Featured Guest:
Johannes Gnauck, Co-Founder and Co-CEO, automotiveMastermind
LinkedIn | Facebook

***** Wisco Weekly *****

An automotive business podcast sharing the voices of automakers, automotive retailers, and transportation professionals who are driving and shaping the future of automotive. Follow Dennis, Kelly, and Rudy as they navigate and discuss the key automotive and transportation news, trends, and policies that will be factors in the November 2020 elections.


95 episodes