Simple Marketing Fundamentals to Accelerate Revenue Growth (Tim Fitzpatrick and Jason Barnard)


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Tim Fitzpatrick talks with Jason Barnard about simple marketing fundamentals to accelerate revenue growth. Tim Fitzpatrick is an entrepreneur/business owner with marketing and growth expertise. He has over 20 years of entrepreneurial experience and has a passion for developing and growing businesses. This passion served him well in operating and managing a wholesale distribution company he helped run for nine years before it was acquired in 2005. Since then, he has experienced successes and failures. In 2013, he founded Rialto Marketing and has since helped B2B professional services firms accelerate revenue growth and attract more ideal clients. He believes marketing should not be difficult. But you must remove your revenue roadblocks if you want to grow consistently and predictably. Before starting a business, launching a new product or offering services, it is vitally important that marketers and business owners lay out their marketing strategies. But how much of the typically used marketing techniques actually help companies grow their business while retaining their existing customers? Hmmm. Let's start with a thorough review of the fundamentals that make a difference in this episode. Tim Fitzpatrick shares his extensive knowledge of the fundamentals of marketing in this brilliant conversation with Jason Barnard. Starting with the three critical levels of marketing: strategy, planning, and leadership, Tim also deep dives into the three elements for each level. Understanding your target market, crafting a marketing message, and providing relevant services and offerings make for incredible strategy. And with absolutely amazing planning and leadership, you are one step closer to overcoming revenue roadblocks. As always, the show ends with passing the baton… Tim wonderfully turns over the virtual baton to next week’s fantastic guest, François Nadeau. What you’ll learn from Tim Fitzpatrick 00:00 Tim Fitzpatrick and Jason Barnard01:11 Tim Fitzpatrick's Brand SERP02:20 Jason Barnard’s Brand SERP Tips08:01 The Fundamentals of Marketing09:22 Three High-Level Elements of Marketing09:45 Three Elements of a Marketing Strategy09:50 Understanding Your Target Market10:44 Creating a Marketing Message13:00 Relevant Services and Offerings13:34 What is Planning in Marketing?14:03 First Area of Planning: Lead Generation14:17 Second Area of Planning: Lead Conversion14:42 The Importance of Retaining Existing Customers16:15 How to Generate Referrals18:09 Automated Lead Generation Vs Manual Lead Generation21:37 Third Element in Marketing: Leadership22:37 Three Elements of Leadership22:43 Leadership: Identifying the Right Metrics24:45 Why is Tracking the Right Metrics Important?25:18 Tim Fitzpatrick's Marketing Principle26:43 Leadership: Implementation and Execution29:21 Leadership: Optimisation31:44 Passing the Baton: Tim Fitzpatrick to Francois Nadeau This episode was recorded live on video August 23rd 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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