Sponsorship: Defining the Relationship

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By Harvard Business Review. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Having a sponsor — someone who can use their influence to push your career forward — is invaluable. But how exactly they do this, and what your role is in making it happen, isn’t always clear-cut. Who should we be seeking to sponsor us? Should sponsors be candid with their proteges about what they’re doing on their behalf?

We pose these questions and others to Rosalind Chow, a researcher who studies sponsorship. She clarifies some of the ambiguity and talks about what should be transparent and what should stay unspoken. Then we hear how one of these relationships works between two lawyers, as well as between Nicole and Amy B.

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