103: Establishing Non-Negotiables in Business | Dr. Cortney Baker, CEO of KidsCare Home Health


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By Jeremy Enns, Dr. Cortney Baker, and CEO of KidsCare Home Health. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Setting boundaries is important for every aspect of your life, including, and maybe especially, your new business. In fact, it’s so essential for your business, that I’d go as far as to say there are five business non-negotiables to protect your sanity!

I’m speaking from personal experience in this episode. Every single one of these non-negotiables has been learned the hard way - from being in the position where I had to! That’s why I’m passing this information to you, so you don’t have to lose your sanity while running your business.

First of all, you need to give yourself days off when you start. It’s easy to want to hustle all the time, but it’s actually counter-productive! Schedule your time off every week and stick to it. You’ll hopefully learn that slowing down will actually help your business speed up.

You also need to set your business hours and stick to them. Start time, finish time, and everything in between. And communicate this to your clients, so they don’t expect a response to their email at 10 pm on a Monday.

Next, you need to set and stick to realistic expectations. This is not only beneficial for you, but for your clients as well. If you’re transparent in how long it takes you to complete your work, and you stick to this, you’ll be much happier in your business.

Similarly, you need to set and stick with your rates. I’ve previously talked about how you should set your rates, but it’s so important that you don’t waver. Of course, there are exceptions, but you need to be clear that these are one-off, special occasions and not to be expected or shared with anyone else.

Are you ready to transform the way you run your business? When’s the last time you had a day off? Do you have set business hours?

In This Episode:

  • Why you need to give yourself days off when you start your own business
  • How you can slow down in order to speed up
  • How to set your perfect business hours and stick to them
  • What happens to your life when you set realistic expectations with yourself and your clients
  • Why you need to stand by your rates
  • When you should get paid in exposure


“When you spend more time picking up the pace and speeding it up, it’s actually counter-productive.” (4:34)

“Honor yourself and your loved ones with your days off as much as you would honor your clients and your meetings that you’ve got on your calendar.” (6:37)

“You can’t please everyone and sometimes you get talked into turning something over before your standard turnover time or even before you’re ready. Maintain your boundaries and stand by your agreed upon commitment. Don’t let a client dictate when you’re going to have your own work completed.” (10:44)


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KidsCare Home Health

Are you a female millennial entrepreneur who wants to start or scale your service-based business but not sure where to start? Go to www.drcortneybaker.com/10-secrets to get your free copy of the 10 Secrets Female Millennial Entrepreneurs must know before launching their service-based business. Get your free copy now!

About Dr. Cortney Baker... She is an award-winning entrepreneur, researcher, author, speaker, and an advocate for gender equality. As a leadership expert and mother of three, she is passionate about inspiring and empowering women to lead with greatness.

Dr. Baker is the author of the best-selling books: The Ten Do's and Don'ts for Business Leadership: Lessons to Lead Effectively and Unlimited: Conquering the Myth of the Glass Ceiling. She is passionate about helping ambitious female millennial entrepreneurs go from side-hustle to CEOs!

Feedback? Questions? Comments? For more information or to reserve Dr. Cortney Baker to speak at an upcoming event, please contact her at: cortney@cortneybaker.com or 1-469-708-8840.

127 episodes