WFYHP 0176 Sabrina Zohar - Softwear


Manage episode 235367359 series 164379
By Belinda Ellsworth. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Sabrina has been obsessed with fashion since the age of 14, when she got her start in the industry as an assistant buyer, working alongside her sister Jaimie, at the local surf shop in their hometown of Boca Raton, FL. Less than a decade later, Sabrina had created a name for herself in the fashion industry as a buyer for Dolce Vita—her dream job—and went on to work with industry-leading brands like Elie Saab and CP Shades. After graduating from New York City’s Fashion Institute of Technology, she began honing her focus to the performance apparel and athletic leisurewear industry, managing accounts for Nesh, Nux, and Prismsport. Still, Sabrina struggled to find sustainably made, domestically produced basics at an affordable price. This gap in the market, combined with a nuanced understanding of what both buyers and customers want, led to the creation of Brooklyn’s first sustainable, domestic, and affordable collection of basics with an athletic edge and unparalleled softness. She called it Softwear.

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