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Why New Entrepreneurs Need a "Just Enough" Content Marketing Strategy

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Manage episode 376479402 series 2939305
Content provided by Lindsay Johnson, The Radical Connector, Lindsay Johnson, and The Radical Connector. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lindsay Johnson, The Radical Connector, Lindsay Johnson, and The Radical Connector or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The "Just Enough" Content Marketing Strategy

Do What Works and Ditch the Rest!

Episode 30 with Amanda Laird, slow & steady studio
Content Marketing Works Best When It's Something You Love to Do!

How do new entrepreneurs leverage the power of digital marketing to increase their visibility and get their brand in front of their future customers without drowning in the sea of content creation currently sweeping social media apps like Instagram, TikTok, Facebook, Twitter, LinkedIn and Threads, PLUS SEO searchable content on Google like Blogs, YouTube videos and Podcasts, PLUS email marketing to their email subscribers?

Oh, and should I mention that content marketing is not enough if you're not pairing it with a clear, systemized sales system?

Eesh! Content marketing and sales funnels can quickly overtake your entire work day and in the end there's no guarantee it'll convert strangers into happy, paying customers.

Fear not!

Amanda Laird, founder of slow & steady studio, is coming in with some hot takes on how to do "Just Enough" content marketing to make it count ... including how to focus on only doing what lights you up most!

Powerful Tidbits Belinda Shared in This Episode...

  • Beware of bad advice for solopreneurs just getting started on their content marketing strategies
  • How not to hide behind content marketing instead of putting yourself out there and getting up close and personal with your market
  • Why you MUST start connecting your marketing efforts to a sales funnel or system
  • Getting clear on whether you want 10,000 followers or $10,000 per month
  • Why you gotta look at your content marketing metrics to know what's working and what's not
  • The difference between influencers who get paid to create content and entrepreneurs who get paid for their products and services
  • Visibility matters ... but only if you love doing it!
  • Why you need to stop conflating Your Analytics with your self-worth
  • How entrepreneurship forces us to confront our own enoughness
  • There's no one-size-fits-all magic marketing formula (and if someone is selling you one, run!)

Check Out All the Goodies We Talked About...

πŸ‘‰Free Just Enough Marketing Planner!

πŸ‘‰ Heavy Flow Podcast by Amanda Laird

πŸ‘‰Heavy Flow: Breaking the Curse of Menstruation by Amanda Laird

πŸ‘‰Real You Real Money Podcast with Ray Dodd

πŸ‘‰The Birthing Business Handbook by Jennifer Armbrust
Taking the Hustle Out of Entrepreneurship!

Amanda Laird is the founder and principal strategist at slow & steady, where she provides business and marketing advice to solo, feminist entrepreneurs doing their own thing. She was the host of the Heavy Flow Podcast from 2017 to 2020 and is the author of Heavy Flow: Breaking the Curse of Menstruation published by Dundurn Press and nominated for the 2019 Kobo Emerging Writer Prize for Non-Fiction.
πŸ‘‰ Website
πŸ‘‰ Instagram

Connect with Lindsay
Instagram | TikTok | Website | Podcast | YouTube

  continue reading

33 episodes

Artwork
iconShare
 
Manage episode 376479402 series 2939305
Content provided by Lindsay Johnson, The Radical Connector, Lindsay Johnson, and The Radical Connector. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lindsay Johnson, The Radical Connector, Lindsay Johnson, and The Radical Connector or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The "Just Enough" Content Marketing Strategy

Do What Works and Ditch the Rest!

Episode 30 with Amanda Laird, slow & steady studio
Content Marketing Works Best When It's Something You Love to Do!

How do new entrepreneurs leverage the power of digital marketing to increase their visibility and get their brand in front of their future customers without drowning in the sea of content creation currently sweeping social media apps like Instagram, TikTok, Facebook, Twitter, LinkedIn and Threads, PLUS SEO searchable content on Google like Blogs, YouTube videos and Podcasts, PLUS email marketing to their email subscribers?

Oh, and should I mention that content marketing is not enough if you're not pairing it with a clear, systemized sales system?

Eesh! Content marketing and sales funnels can quickly overtake your entire work day and in the end there's no guarantee it'll convert strangers into happy, paying customers.

Fear not!

Amanda Laird, founder of slow & steady studio, is coming in with some hot takes on how to do "Just Enough" content marketing to make it count ... including how to focus on only doing what lights you up most!

Powerful Tidbits Belinda Shared in This Episode...

  • Beware of bad advice for solopreneurs just getting started on their content marketing strategies
  • How not to hide behind content marketing instead of putting yourself out there and getting up close and personal with your market
  • Why you MUST start connecting your marketing efforts to a sales funnel or system
  • Getting clear on whether you want 10,000 followers or $10,000 per month
  • Why you gotta look at your content marketing metrics to know what's working and what's not
  • The difference between influencers who get paid to create content and entrepreneurs who get paid for their products and services
  • Visibility matters ... but only if you love doing it!
  • Why you need to stop conflating Your Analytics with your self-worth
  • How entrepreneurship forces us to confront our own enoughness
  • There's no one-size-fits-all magic marketing formula (and if someone is selling you one, run!)

Check Out All the Goodies We Talked About...

πŸ‘‰Free Just Enough Marketing Planner!

πŸ‘‰ Heavy Flow Podcast by Amanda Laird

πŸ‘‰Heavy Flow: Breaking the Curse of Menstruation by Amanda Laird

πŸ‘‰Real You Real Money Podcast with Ray Dodd

πŸ‘‰The Birthing Business Handbook by Jennifer Armbrust
Taking the Hustle Out of Entrepreneurship!

Amanda Laird is the founder and principal strategist at slow & steady, where she provides business and marketing advice to solo, feminist entrepreneurs doing their own thing. She was the host of the Heavy Flow Podcast from 2017 to 2020 and is the author of Heavy Flow: Breaking the Curse of Menstruation published by Dundurn Press and nominated for the 2019 Kobo Emerging Writer Prize for Non-Fiction.
πŸ‘‰ Website
πŸ‘‰ Instagram

Connect with Lindsay
Instagram | TikTok | Website | Podcast | YouTube

  continue reading

33 episodes

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