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How Do the Creators of an Influencer Marketing Platform Do Their Job?

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Manage episode 244313403 series 62767
Content provided by Slate Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Slate Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, Rachelle talks to Mae Karwowski and Max Domain, co-founders of Obviously and the company's CEO and CTO respectively. Working as a social media manager, Mae discovered the power of working with influencers to bring a brand’s campaigns to super specific audiences. Realizing that this was the future of marketing, she began to work with Max to build a platform that could make this process faster and easier. Together they talk about how they started their company, how the industry has grown in that time and what it’s like to work in a new and ever changing field.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

526 episodes

Artwork
iconShare
 
Manage episode 244313403 series 62767
Content provided by Slate Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Slate Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, Rachelle talks to Mae Karwowski and Max Domain, co-founders of Obviously and the company's CEO and CTO respectively. Working as a social media manager, Mae discovered the power of working with influencers to bring a brand’s campaigns to super specific audiences. Realizing that this was the future of marketing, she began to work with Max to build a platform that could make this process faster and easier. Together they talk about how they started their company, how the industry has grown in that time and what it’s like to work in a new and ever changing field.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

526 episodes

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